If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission.
With a long and absurdly impressive Hollywood resume, Lee Eisenberg is no stranger to telling a killer story. And while Emmy-nominated television series and luxury bedding may seem like opposite ends of the spectrum, Eisenberg would disagree.
It all started in the early days of the COVID-19 pandemic, when the writer and producer found himself faced with the universally hated task of making his bed. “I just couldn't understand how this was something people accepted [do]”, tells THR of the traditional process of stuffing the duvet into its lining. “Everyone complains about it…and I started thinking, 'Well, what if there was a different way?'” Turns out, that's the case. Enter: Nuvet.
What started as a quarantine idea from Eisenberg has turned into a full-fledged bedding brand with patented technology. He created a three-sided hidden zipper duvet cover, otherwise known as The Nuvet, to completely revolutionize the way we make our beds.
“The simplest way to describe it is, when you eat a sandwich, you don't have two pieces of bread and then you start stuffing turkey and lettuce in there… You put the turkey down and you know it's completely on top of the bread, and then you put down the lettuce, then you put the tomato down and then you put the other piece of bread on top and everything is where it needs to be.”
When Eisenberg began to float the idea, many thought it would never go beyond a simple concept. “But I'm a little stubborn and I really like having an idea and following through with it,” he says THR. “I mean, this is what I do for a living from a Hollywood perspective, and this just seemed like an extension of storytelling and problem solving… It was like, 'How do you solve the bedding?'”
Eisenberg decided to change every aspect in which a normal duvet cover is uncomfortable and counterintuitive. That's why The Nuvet not only includes a three-sided zipper, so you can make the bed yourself, quickly and effortlessly, but it also has pockets for easily tucking in the corners of the duvet (instead of traditional ties) and a set of labels. to indicate the bottom of the cover.
In addition to The Nuvet itself, the brand has launched matching sheets, pillowcases and bedding sets. Made from 100% Supima cotton in three colors and two different styles, the products are as luxurious as they are innovative. This was of the utmost importance to Eisenberg.
“I get ideas every day, I sit with people, I listen to other people's ideas, I have my own, we work together to build something, and building a company is not dissimilar to starting with the kernel of an idea and turning it into WeCrashed OR Chemistry lessons OR Little America OR Well done guys or any of the projects I'm involved in.
All of this is to say that Eisenberg is well aware that “it seems so unlikely that we can continue to work The Office OR Jury duty to start a linen company,” but to him “it doesn't seem so strange,” he says, laughing.
When THR asked the writer and producer for advice to give to someone with a “Shark tank idea,” he explains, which is the same advice he would give to someone starting out in Hollywood. “You're going to encounter so much rejection…and you're going to have to kind of tune out the noise and really believe in yourself and believe in what you're doing. With some of my biggest successes in Hollywood, I believe in it… and everyone passes and then one person limps in with an offer, and then all of a sudden it turns into a big thing.
If you're also looking to eliminate the dreaded task of tucking a duvet into the cover, you can shop Eisenberg's latest feat at nuvethome.com.