Aespa's Karina Named Prada Brand Ambassador

Karina, leader of K-pop girl group aespa, has been chosen as Prada's new brand ambassador, the luxury fashion house announced.

The 24-year-old, described by the brand in a release as “one of the most talented female K-pop artists,” previously walked in the Prada Men’s Fall/Winter 2024 show in Milan earlier this year. She joins fellow Prada ambassadors Enhypen, NCT’s Jaehyun, Twice’s Sana, soloist and former IOI member Jeon Somi, Hunter Schafer, Damson Idris, and Harris Dickinson.

Karina is a rapper and vocalist of the SM Entertainment girl group aespa. The four-piece group, known for their futuristic and intricate concepts, debuted in 2020 and has become one of the top global girl groups in recent years.

Karina from the girl group aespa has been named Prada brand ambassador.

Courtesy of Prada

At the beginning of the summer, aespa released their first studio album, Armageddonwhich earned the group immense domestic success. Their pre-release single “Supernova,” a delightfully fun hyper-pop anthem, continues to top Korean music charts months after its release.

Karina and aespa are expected to be in Los Angeles in September for the upcoming Krazy Super Concert. The two-day K-pop concert, which was previously postponed earlier this year, recently announced that the girl group, along with artists like ZEROBASEONE, Sunmi, CL, and more, would be performing at the rescheduled event. Aespa is one of two groups set to perform on both nights of the concert.

In addition to a new date, the concert is expected to have a new location, moving from BMO Stadium in Los Angeles to the Long Beach Arena. The inaugural Krazy Super Concert was held in August 2023 at UBS Arena in New York.

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