It's a bird, it's a plane, it's… Australia in the sky.
Qantas has launched its first new brand campaign in the North American market in a decade amid rising demand for travel between the US and Australia. The adverts have considerable Hollywood pedigree thanks to local Australian heroes Chris Hemsworth, Baz Luhrmann, Catherine Martin and models Charlee Fraser and Jess Hart.
THE Avengers The star provided voiceover for the campaign, while the team of married directors acted as creative consultants and ambassadors for the campaign. Models Fraser and Hart appear in the campaign as do Qantas crew members. Filmed in the Los Angeles airline hangar on board an A380 aircraft, the campaign features scenes of famous locations across Australia, including Sydney's iconic Bondi Beach, Sydney Harbor, Melbourne and the Great Barrier Reef.
“Like all Australians, I am very proud of Qantas,” the author said. “The moment you step on the flight you are embraced by the unique spirit that brings a bit of Australian magic to every journey. When you're on Qantas you don't wait to get to Australia, you're already there.”
As for Hemsworth, whose voice can currently be heard in cinemas around the world Transformers Onehe said that, being Australian, he spent a lot of time on “long-haul” flights. “I find it a great comfort to get on a Qantas plane because I immediately feel at home.”
Petra Perry, Qantas Chief Marketing Officer, added: “Whether it's through our warm, friendly staff or the premium Australian wine and produce we serve, we want our customers to feel like they've started their holiday in Australia from the moment they board a Qantas.” airplane. “It's easier than ever for US travelers to take a break in Australia, with most of our services connecting the two countries in one stop.”
Creative agency CONVICTS developed the concept and creative direction of the campaign in collaboration with Qantas. Australian filmmaker Justin McMillan directed the campaign, which has a soundtrack by Australian duo Angus and Julia Stone.
To meet demand, Qantas is increasing its New York – Auckland – Sydney service from four to six times a week from 27 October, with the aim of adding direct Project Sunrise flights between Sydney and New York in 2026. Qantas This year it celebrates 70 years of flying in North America.