After pairing latest icons Karl Lagerfeld and Alber Elbaz with cult favorites Simone Rocha and Isabel Marant, H&M's guest designer initiative has changed the luxury fashion game by kicking off its first collaboration – with the creative director by Chanel – in 2004.
The Sweden-based fast fashion retailer is celebrating 20 years of collaborations with the re-release of beloved pieces from some of its best collections from guest designers, arriving online at HM.com on Thursday, October 31. (Selected items already landed in physical H&M stores across Europe and in New York from October 24th to 30th.)
The limited version includes iconic pieces from past collections with Lagerfeld (2004), Stella McCartney (2005), Viktor & Rolf (2006), Roberto Cavalli (2007), Comme des Garçons by Rei Kawakubo (2008), Matthew Williamson (spring 2009) . , Jimmy Choo (autumn 2009), Sonia Rykiel (spring 2010), Lanvin (autumn 2010), Versace (2011), Marni (spring 2012), Maison Martin Margiela (autumn 2012), Isabel Marant (2013), Alexander Wang (2014 ), Balmain (2015), Kenzo (2016), Erdem (2017), Moschino (2018), Giambattista Valli (2019), Simone Rocha (2021), Mugler (spring 2023) and Rabanne (autumn 2023).
H&M hasn't released pricing for the relaunch items, but expects apparel, accessories and footwear to fall somewhere in their original range of around $20 to $300. One of the priciest pieces from past collaborations has been the mini dress beaded by Balmain for $649, but there's no word on whether that particular style will be part of the pre-loved capsule. (Stay tuned for more.)
British fashion journalist Kate Phelan has styled the re-release in a campaign that offers a preview of the re-release's pieces, which will feature decadent tulle dresses from Lanvin and Valli, Rabanne's sparkling “disco-rama” dresses, a blazer black and knit dress from Balmain, faux fur coat and floral dress from Erdem, pink Glinda shift dress and chunky sweater from Rocha, Margiela outerwear, LBD and boots from Versace, Jimmy Choo zebra heels, neoprene sweater from Wang and more Still.
H&M guest designer collections will be re-released online at HM.com on October 31st.
H&M
“Our goal was to introduce the world of fashion to consumers around the world, while showcasing our connection to strong, thoughtful and original design. It connects to H&M's core ethos: quality and creativity should be available to everyone,” explains H&M creative consultant Ann-Sofie Johansson in a statement.
Previous collections have been celebrated with star-studded launch parties that have attracted Kendall Jenner (who revealed the collaboration with Giambattista Valli in Cannes), Sarah Jessica Parker, Selma Blair, Chloë Sevigny, Audrey Tatou, January Jones and more over the years .
See more photos from the H&M designer collaboration campaign reposted below, and shop them starting October 31st in H&M's pre-loved archive online.
H&M
H&M