Progress on Cola Wars is taking shape, as Sony Pictures has assigned Judd Apatow to direct the film and Steven Spielberg to produce it, The Hollywood Reporter he confirmed.
Apatow is set to direct the film, still in the early stages of development, after the studio bought a deal for the project earlier this year. Cola Wars will focus on the battle for supremacy in the soft drink industry, which began in the mid-1980s when Pepsi sought to challenge Coca-Cola's long-standing dominance of the soft drink industry.
Jason Shuman and Ben Queen are working on the script. Spielberg is producing Cola Wars through his company Amblin Entertainment, with Maia Eyre overseeing the film for Sony.
Shuman co-created the Apple TV+ series Acapulco and served as an executive producer on the HBO show Winning timeQueen earned credit for his writing work on the animated sequel The Addams Family 2 and the two Car sequel.
Apatow is known for directing The Virgin at 40, Pregnant, Funny people AND Train disasterHis most recent directorial work was The bubblethe 2022 Netflix comedy starring Karen Gillan, Pedro Pascal, Fred Armisen, Maria Bakalova, David Duchovny and Keegan-Michael Key.
Films about corporate America have been trending lately. A recent example includes Amazon Studios' 2023 title Airstarring Matt Damon and Ben Affleck as Nike team members involved in the deal to supply Michael Jordan's revolutionary shoes.
Also, Jerry Seinfeld's comedy film Not glazed arrived on Netflix earlier this year and focused on the competition between cereal giants Post and Kellogg's over the advent of the Pop-Tart.
Expiration He was the first to report the entry of Apatow and Spielberg Cola WarS.