LeBron James' SpringHill, Ben Winston's Fulwell 73 in merger talks

Two major players in unscripted programming are in talks to merge.

SpringHill, the production company founded by NBA star LeBron James and Maverick Carter, and Fulwell 73, the company founded by producer Ben Winston, have been in talks for a few months, a source close to the talks confirms. The Hollywood journalist.

The deal, if it comes to fruition, would give the combined company greater scale in unscripted programming and sports, where both companies are active players. SpringHill is behind shows like The Playbook for Netflix and The crossover for Disney+, as well as films like Space Jam: A New Legacy.

Bloomberg first reported the talks.

Fulwell is a specialist in live programming, with credits including the Grammy Awards and a series of special concerts from the likes of Adele and Elton John. The company also produces The Kardashians for Hulu, and is behind sports-related projects like the ESPN docuseries Clutch: The NBA Playoffs.

SpringHill counts RedBird Capital, Fenway Sports Group and Epic Games as investors, while Fulwell counts Eldridge and James Corden as investors (the company previously produced Corden's game) Late show for CBS).

The entertainment industry is experiencing a content backlash, with scalability top of mind for many in the industry. This is being felt at the corporate level, of course, with speculation about deals involving Warner Bros. Discovery, Lionsgate or Comcast's cable channels, but also at the production company level, where the slowdown is being felt most acutely.

Even companies founded by people like James, or with a track record like Fulwell, are not immune to pressure.

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