Loewe x launches Cloudtilt sneakers in new colors for autumn 2024

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After a series of successful collaborations, star-loved duo Loewe and On continue their winning streak with new colorways for their best-selling lightweight running shoe.

Redesigned with new materials earlier this year, the Cloudtilt 2.0 sneakers ($490) now come in cherry (women's sizes only), dark sand and orange along with key shades like black, white, sand, lime green and khaki (also extended to women). The shoes feature On's proprietary CloudTec Phase midsole, made of “ultralight high-rebound foam,” a layered upper of engineered mesh and recycled woven materials, rubber toe guards, and more padding on the collar and tongue. They are finished with a heel loop branded with the signature silver logo.

The expanded color palette joins the existing Loewe x On capsule ($65 to $2,150) released this spring and comes after the Swiss sportswear brand tapped musician FKA Twigs as its creative collaborator and Zendaya as its latest celebrity face . THE Challengers The star sported tennis-inspired looks from both brands during the romantic film's whirlwind press tour. (The film also marked Loewe creative director Jonathan Anderson's first stint as costume designer.)

First launched in May, the fifth Loewe x On collection includes women's and men's activewear, footwear and accessories, including the updated Cloudtilt 2.0 sneaker recently seen on Emily Ratajkowski. The collaboration features all-season performance apparel crafted from a lightweight, water-repellent recycled technical jersey, while outerwear is crafted from ripstop fabric and features reflective accents. Other clothing items include training tanks, t-shirts, training and cycling shorts, track pants, oversized fleece hoodies and sweatshirts, insulated down jackets and vests, waterproof and windproof parkas and jackets. There are also accessories such as caps, neck gaiters, sleeves, briefs and socks to complete the look.

The collection comes in vibrant shades like orange, pink, blue and neon yellow along with neutral colors like white, grey, black and a new blue “Storm” tie-dye print. Naturally, each piece is decorated with the two brands' joint logo, a combination of the Spanish luxury house's anagram and the activewear brand's minimalist motif.

Loewe and the Swiss performance brand tapped a team of superstar athletes from around the world to present the spring/summer collection in the Californian desert landscapes of Indian Canyon, Simi Valley and Palm Springs. Shot by photographer Ryan McGinley on film and Polaroid, the campaign features tennis player Ben Shelton and runner Aaliyah Miller, both from the United States; Japanese Olympic runner Masato Yokata; German sprinter and bobsledder Alexandra Burghardt; The Spanish runner Mario Garcia Romo and the Italian-Ethiopian runner Sintayehu Vissa.

The collection comes after Loewe dressed a host of stars at the Met Gala, including Ariana Grande, Ayo Edebiri, Greta Lee, Challengers directed by Luca Guadagnino and starring Josh O'Connor and Mike Faist, Rowing editor Anna Wintour, Jamie Dornan, Jonathan Bailey, Ambika Mod and Dan Levey. (Anderson was among the honorary chairs of the hip fundraiser.)

The latest shoes from the collaboration and more are available now online, in stores and at select designer retailers and pop-ups around the world. See more from the collection below and shop in stores and online at Loewe, On and MyTheresa.