The cable consortium is taking another step towards its reconstruction.
Warner Bros. Discovery and Charter Communications said Thursday they have signed an early renewal agreement that will see a tier of Max, including HBO and Discovery+ content, made available for Spectrum TV Select packages at no additional cost to customers.
It marks the first time HBO programming will be available in a standard cable package, rather than sold as an add-on. And this new deal with Charter also locks in TNT’s rates, softening the blow for Warner Bros. Discovery, which is likely to lose the NBA next year (the company is currently suing the league over a rights package).
“This groundbreaking partnership with Charter recognizes the value of our linear content and the investments we’ve made in premium original programming, sports and news, while significantly expanding the distribution of Max’s ad-supported service to Spectrum’s millions of Select customers,” said David Zaslav, CEO of Warner Bros. Discovery. “We entered into this agreement together nearly a year early to establish a framework for the future and to provide more consumers with access to our unmatched content offering, while giving the industry greater resilience as it evolves. We’re excited that this achieves each of our company’s goals.”
More will come.