Paramount+ heads to Thailand. Paramount Global on Thursday unveiled a licensing deal with Bangkok-based entertainment company Mono that will bring the Paramount+ brand and a selection of Paramount content to the Thai company’s growing streaming service Monomax.
The Paramount+ destination on Monomax will launch in November, the new partners said. The deal was unveiled during the second day of the APOS press conference in Bali, Indonesia. Speaking to APOS, Lisa Kramer, Paramount Global president of international content licensing and global content distribution, said the Thailand deal was the first of many similar deals in the region.
The deal continues Paramount Global’s flexible approach to bringing the Paramount+ brand and content portfolio to markets around the world, both through a direct-to-consumer launch of the service and through bundled partnerships with local operators. Similar brand partnerships to the new Thailand deal are active in Greece through Cosmote, Belgium with Streamz, Africa through MultiChoice and India through an agreement with JioCinema. The Philippines’ Blast TV will be the next Paramount+ branded destination launch on its service, Paramount Global says. In developed market Japan, Paramount+ is offered direct to consumers.
Mono is best known in Thailand for its flagship digital terrestrial and satellite television channel, Mono Twenty-Nine, a go-to destination for its 24-hour broadcast of international TV series and movies. The channel is one of Thailand's leading licensors of content from major Hollywood studios. Monomax is the company's increasingly popular subscription VOD offering.
In its first year, the new Paramount+ branded hub on Monomax will offer subscribers access to Paramount+ content spanning Showtime, CBS Studios and Paramount Pictures, including the most popular series FBI: International, NCIS, NCIS: Sydney, Mayor of Kingstown, Tulsa King AND Aloneas well as successful films like Dungeons & Dragons: Honor Among Thieves, Transformers: Rise of the Beasts, Hellraiser and the Mission: Impossible franchising, among others.
“Our core strategy at Paramount Global Content Distribution continues to focus on delivering higher quality entertainment to audiences across multiple content pillars and genres in new, innovative and accessible ways, and this new agreement with Mono does just that,” said Dan Cohen, head of content licensing for Paramount and president of Republic Pictures. “The success of our Paramount+ branded destinations on streaming services around the world presents an attractive option for both our customers looking to expand their subscriber bases with high-demand content, and their end users looking to access that content within a familiar platform while growing our business.”
Navamin Prasopnet, CEO of Mono, added: “Our primary goal has always been to offer our customers the best possible entertainment experience. By partnering with Paramount Global Content Distribution, we are able to significantly elevate our offering.