Pluto TV, Paramount Global’s free, ad-supported streaming service, and M6+, the new AVOD platform from French broadcaster Groupe M6, have signed a strategic commercial and editorial partnership to “expand and expand their free and digital streaming operations in France.”
“Editorially, this unprecedented partnership will mutually enrich the streaming platforms,” the companies said Tuesday. “M6+ users will find 12 channels of Pluto TV content, with nearly 3,000 hours of content from the platform’s iconic franchises, such as Just Tattoo of Us, Alerte à Malibu, Yu-Gi-Oh!, Blue Bloods, Olive et Tom, MTV Classics, as well as channels dedicated to films, series and animations. “Pluto TV users will benefit from emblematic brands of the French audiovisual landscape, with six channels of M6 content, representing 2,000 hours of content,” including Zone Interdite, Turbo, Les reines du shopping and Les Marseillais.
As part of the deal, M6 will also become the advertising partner of Pluto TV, allowing M6 Publicité to sell the entire Pluto TV inventory in France as part of its portfolio and Pluto TV content accessible on M6+. Paramount Advertising in France will sell Pluto TV inventory in the marketplace alongside M6’s advertising team.
“The free, ad-supported streaming industry is booming internationally. As a leader in this space, we understand the value of partnering with key local entities, especially in competitive markets like France. Building on our successful partnerships in multiple markets, we are now expanding our FAST business with M6,” said Olivier Jollet, Executive Vice President and General Manager International, Pluto TV. “M6 stands out as an ideal partner, offering a powerful platform, beloved content, a large consumer base and strong ad sales expertise. By combining their strong presence in France with our FAST capabilities, we aim to create a dynamic and innovative model for the industry and consumers in France, as well as a model for other markets.”
Henri de Fontaines, Member of the Executive Board of Groupe M6 in charge of Strategy, Transformation and Development, added: “As a pioneer of digital television in France, Groupe M6 is accelerating its transformation with the ambitious M6+ plan in response to the growing digital consumption of our content. Successfully launched in May 2024 with a catalogue of the Group's iconic brands, our AVOD platform is also a preferred destination for major global audiovisual franchises. We are excited about our ambitious partnership with Pluto TV, which allows us to offer even more unmissable content to our users. With the significant growth of free, ad-supported television, we see this partnership as an opportunity to align ourselves with a key player and hope that it will strengthen over time.”
M6+ has already partnered with Konbini and Hayu, NBCUniversal’s streaming reality show.
“Following transformative partnerships with Corus in Canada and Viaplay in the Nordics, Pluto TV continues to innovate, enriching content for fans and creating new opportunities for customers,” said streamer Paramount