Pros and cons of artificial intelligence at the center of Iberseries and Platino Industria

Artificial intelligence (AI) has been all the rage, and for some a reason to start raging about its impact, in Hollywood. It was therefore no surprise that Iberseries and Platino Industria put new technologies, driven by artificial intelligence, but also digital doubles, center stage on its fourth and final day.

The major event for Spanish and Portuguese language content in Madrid, Spain, featured a session with experts to explore opportunities and risks. The speakers were Clara Ruipérez, director of legal strategy for content, brands and digital transformation at Telefonica, Ignacio Lacosta, founder of XReality Studios, Undersecretary of Culture Carmen Páez, Óscar Olarte, co-founder and CEO of Mr Factory, and Curro Royo , screenwriter (HBO/Max Spain series Like water for chocolate) and vice-president of DAMA, which manages the remuneration rights of audiovisual content creators in Spain.

“This technology leaves creators behind,” Royo warned. “The monster was fed with our work” and “he came to stay”. He called for a discussion about financial compensation for those affected, asking: “What do we have left?”

He also said that AI “recycles and regurgitates,” joking that if machines wrote movies, “only machines would watch them.”

Representatives from AI companies were naturally much more positive about the technology and its benefits. “The goal is to increase creative possibilities and reduce costs, Olarte said, also highlighting the opportunity to produce more projects set in international (virtual) locations, thus potentially opening them up to a more global audience.

However, he acknowledged that the regulatory legal framework needs to be updated for the age of artificial intelligence to avoid “gaps” in the rules. And he warned that “there is a bubble like in the metaverse”, suggesting a more rational than exuberant approach.

“We shouldn't be afraid of artificial intelligence,” Lacosta said. “These are tools we should learn to use” instead of worrying about job losses.

Páez said content owners must be paid and warned that broad definitions of the financial benefits of AI are needed to avoid short-sighted conclusions. “If there are lawsuits, you can't cut costs,” he said.

“The legal framework is insufficient” for AI right now, but filling gaps too quickly can be risky given the rapid pace of development of the technology, Ruipérez said. Furthermore, “recreating spaces or people is different,” he added, concluding: “So it's nice to have debates like this.”

Earlier in the week, Platino Educa, the event's educational platform, screened the new film Artificial justice (Artificial justice) from Spain and Portugal. Written and directed by Simón Casal, it stars Verónica Echegui, Tamar Novas, Alba Galocha and Alberto Ammann.

“In the near future, the government aims to replace judges with artificial intelligence software, striving to effectively automate and depoliticize the justice system,” a synopsis explains. “Carmen Costa, a distinguished judge, was invited to evaluate this new procedure. However, when the creator of the software is found dead, he realizes that his life is in danger.” So, a key question raised by the film is this: would you rather be judged in court by a human or an artificial intelligence?

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