Fifth Season has expanded its sales partnership with Roku, taking over Roku's slate of unscripted originals for Latin America and Canada, in addition to territories already handled by Fifth Season.
Highlights of the deal, announced ahead of international TV market Mipcom later this month, include the second season of Roku's Honest renovations with Jessica Alba, Morimoto's sushi master, Cowboy UFO, Reptile royaltyAND Let's meet in Romean unscripted romantic comedy spin-off Let's meet in Paris from Hello Sunshine by Reese Witherspoon. These additions complement unscripted dishes like Fight to survive, Celebrity family food fightexecutive produced by Sofia Vergara, e The cupcake boys featuring former NFL stars Brian Orakpo and Michael Griffin.
“Since the beginning of our partnership with Roku, we have seen significant interest from buyers internationally in this program, attracted by these elevated and ambitious shows led by some of Hollywood's biggest household names,” Prentiss Fraser, President of TV The distribution to Fifth Season we read in a press release. “As we build on the strong start of our collaboration with our first wave of sales, it is a testament to the success of this partnership that Roku is already expanding our territorial rights into Canada along with Latin America – one of the top markets in which we as Fifth Season are significantly deepening our presence.”
Prior to Mipcom, Fifth Season closed multi-title deals with several international broadcasters for Roku's unscripted programming, including with Corus in Canada, M6+ for France and French-speaking Europe, and with RTL Deutschland and Seven. One Entertainment Group for Germany.
Unscripted formats are enjoying a resurgence in international markets as traditional broadcasters, hit by falling advertising revenue and rising production costs for fiction series, double down on cheaper reality and non-fiction.