Telemundo is shaking up the management of its sports division, Telemundo Deportes.
The Spanish-language media company, owned by NBCUniversal, said Joaquin Duro will become executive vice president of the division and will report to Telemundo Enterprises President Luis Fernandez.
Duro succeeds Eli Velazquez, who will leave the company at the end of the month.
In his new role, Duro will oversee all programming for Telemundo Deportes, including acquisitions and live event production. Telemundo’s sports rights include the FIFA World Cup, Olympics, NFL and world soccer.
“Joaquin has been a pioneer in the growth and development of digital sports content in Hispanic media for over two decades,” Fernandez said in a statement. “He is the right person to lead our sports division at a time when sports content is critical to our future multi-platform growth. With Joaquin’s extensive expertise and leadership, we are strengthening our sports business for the future as Hispanic audiences increasingly evolve their media consumption habits between linear and streaming.”
Duro most recently served as senior vice president of AVOD Streaming and Digital for Telemundo Enterprises and previously worked at Univision.
“I am thrilled to have the privilege of leading such an exceptional team of professionals at Telemundo Deportes,” added Duro. “They have consistently delivered world-class sports content to Latin Americans for years. I look forward to working with the team to build on this great body of work and position ourselves for the future as we continue to produce and distribute the world’s biggest sporting events to millions of fans across linear and streaming.”