Amazon has released some ratings numbers for the second season of The Lord of the Rings: The Rings of Power.
The company says 40 million viewers worldwide have watched at least some of the first three new episodes Rings of Power episodes in the first 11 days of the second season. The company did not clarify, however, how much of the season, or of an episode, those 40 million people watched. (Amazon’s figure also differs from the increasingly adopted standard of streaming viewership, which divides total viewing time by duration.)
Amazon also noted Rings of Power It is one of the top 5 most popular seasons ever for Prime Video (compared to other shows’ first 11 days) and has been the #1 for the service since its return.
The message follows third-party ratings services saying that viewership for Season 2 has dropped dramatically from the show’s debut season. According to Samba TV, only about half as many U.S. households watched the Season 2 premiere as the series opener in its first three days of release.
Also, to be fair, given The Rings of Power had an industry-record budget of $715 million for its debut season, new episodes likely Need to be a top 5 contender for the service (if not top 2).
“In its second weekend of release, by our key metrics, the series is proving to have another highly successful season on its hands, as 40 million viewers have already watched Season 2,” Jennifer Salke, head of Amazon MGM Studios, said in a note to her team. “We’ve also seen tens of millions of viewers watch Season 1 since the beginning of August. We’ve seen an impressive amount of our Rings of Power customers from outside the United States, which is a testament to the impact the series has had on global audiences and the significant growth in Prime Video customers around the world.”
Salke also advertised the return of Reachat the launch of the successful first season of Fallratings growth for season 4 of The boys, and movies Street house AND THE Idea of you.